fabio sergio

1968, Italy
fabiosergio@freegorifero.com



BIO


Fabio Sergio is an interaction design and user experience strategist.
He's happiest in areas at the intersection of design, technology and (social) connectivity, working on projects that wrap business scenarios around people's desires and dreams.
It has been scientifically proven that his heart beats a bit faster when the term "mobile" is mentioned, even casually.

He's currently Creative Director at frog design.

Prior to joining frog design he was an Associate Professor of Interaction Design at Interaction Design Institute Ivrea.
Previously Fabio was Sr. Manager at 3 Italy, where he was responsible for the industrial design and user interface of mobile handsets and accessories for the Italian market, and where he worked extensively on value-added mobile services.
Prior to joining 3 Italy he was a User Experience Director at XYZ Reply, a User Experience Lead and Sr. Information Architect at Razorfish Milano, and an Interaction Designer in the Global Consumer Design Center of Whirlpool Europe.

Fabio is an experienced lecturer on interaction design and user experience matters, with participations to international conferences such as PMN's Mobile User Experience, Design Engaged, Frontiers of Interaction and From Business to Buttons, in addition to various educational venues.
He is a visiting professor at the Politecnico di Milano, Domus Academy and at Scuola Politecnica di Design.

He is also a member of the invitation-only International Academy of Digital Arts and Sciences, which selects nominees and winners for the Webby Awards, the leading honor for web sites.

Fabio lives with his wife Valeria and their son Andrea in Varese, Italy.



WORKING EXPERIENCE:


frog design
Milano, Italy

September 2006 - present

Creative Director


Interaction Design Institute Ivrea
Milano, Italy

October 2005 - June 2006

Associate Professor of Interaction Design


3 Italy
Mobile Handsets, Industrial Design & User Interface
Milano, Italy

September 2002 - September 2005

Sr. Manager


XYZ Reply
Milano, Italy

September 2001 - August 2002

User Experience Director


Razorfish
Experience Network
Milano, Italy

August 2000 - August 2001

User Experience Lead, Sr. Information Architect


Whirlpool Europe
Global Product Design & Usability
Comerio, Italy

March 1997 - July 2000

Interaction Designer


Studio di architettura Sironi
Varese, Italy

May 1996 - March 1997

Architect


SPEAKING EXPERIENCE:

  • MEX, The PMN Mobile User Experience Conference, London, 2008
  • Frontiers of Interaction, Milan, 2007
  • From Business to Buttons, Malmö, 2007
  • Frontiers of Interaction, Milan, 2006
  • MEX, The PMN Mobile User Experience Conference, London, 2006
  • Design Engaged, Berlin, 2005
  • World Usability Day, Rome, 2005
  • MEX, The PMN Mobile User Experience Conference, London, 2005
  • Design Engaged, Amsterdam, 2004



    • FURTHER TEACHING/LECTURING EXPERIENCE:

  • Politecnico di Milano, Visiting Professor, Nov 2008-Mar 2009
  • Politecnico di Milano, Visiting Professor, Apr-Jun 2008
  • Scuola Politecnica di Design, Visiting Professor, 2008
  • Scuola Politecnica di Design, Visiting Professor, Apr-Jun 2007
  • Domus Academy, Visiting Professor, I-Design Master, 2007
  • Scuola Politecnica di Design, Visiting Professor, Apr-Jun 2006
  • Domus Academy, Visiting Professor, I-Design Master, 2006
  • Interaction Design Institute Ivrea, Visiting Professor, 2005
  • "Digital Creator", Interactive Module, Arsnova Siena, Apr-Sep.2002
  • "Web Communication", Sportello Stage Lombardia, Jun-Jul.2002
  • "Web Design and Usability", Sole 24 Ore master, Jul.2001
  • "User Experience: What is it really?", Sole 24 Ore Forum, Dec.2000
  • "Brand and User Experience", Domus Academy, Nov.2000



    • PUBLISHING EXPERIENCE:

  • "In medium stat virtus", Equilibri, Oct.2002
  • "User Experience, style and new design", Abitare-salone, Apr.2001



    • EDUCATION:

    Architecture (product design minor)
    Politecnico di Milano, October 1996


    TRAINING:

    Usability testing
    Cognitive factors in design
    Visual literacy for interface designers
    Elements of anthropology and ethnography
    Brand marketing