fabio sergio
1968, Italy
fabiosergio@freegorifero.com
BIO
Fabio Sergio is an interaction design and user experience strategist.
He's happiest in areas at the intersection of design, technology and (social) connectivity, working on projects that wrap business scenarios around people's desires and dreams.
It has been scientifically proven that his heart beats a bit faster when the term "mobile" is mentioned, even casually.
He's currently Creative Director at frog design.
Prior to joining frog design he was an Associate Professor of Interaction Design at Interaction Design Institute Ivrea.
Previously Fabio was Sr. Manager at 3 Italy, where he was responsible for the industrial design and user interface of mobile handsets and accessories for the Italian market, and where he worked extensively on value-added mobile services.
Prior to joining 3 Italy he was a User Experience Director at XYZ Reply, a User Experience Lead and Sr. Information Architect at Razorfish Milano, and an Interaction Designer in the Global Consumer Design Center of Whirlpool Europe.
Fabio is an experienced lecturer on interaction design and user experience matters, with participations to international conferences such as PMN's Mobile User Experience, Design Engaged, Frontiers of Interaction and From Business to Buttons, in addition to various educational venues.
He is a visiting professor at the Politecnico di Milano, Domus Academy and at Scuola Politecnica di Design.
He is also a member of the invitation-only International Academy of Digital Arts and Sciences, which selects nominees and winners for the Webby Awards, the leading honor for web sites.
Fabio lives with his wife Valeria and their son Andrea in Varese, Italy.
WORKING EXPERIENCE:
frog design
Milano, Italy
September 2006 - present
Creative Director
Interaction Design Institute Ivrea
Milano, Italy
October 2005 - June 2006
Associate Professor of Interaction Design
3 Italy
Mobile Handsets, Industrial Design & User Interface
Milano, Italy
September 2002 - September 2005
Sr. Manager
XYZ Reply
Milano, Italy
September 2001 - August 2002
User Experience Director
Razorfish
Experience Network
Milano, Italy
August 2000 - August 2001
User Experience Lead, Sr. Information Architect
Whirlpool Europe
Global Product Design & Usability
Comerio, Italy
March 1997 - July 2000
Interaction Designer
Studio di architettura Sironi
Varese, Italy
May 1996 - March 1997
Architect
SPEAKING EXPERIENCE:
MEX, The PMN Mobile User Experience Conference, London, 2008
Frontiers of Interaction, Milan, 2007
From Business to Buttons, Malmö, 2007
Frontiers of Interaction, Milan, 2006
MEX, The PMN Mobile User Experience Conference, London, 2006
Design Engaged, Berlin, 2005
World Usability Day, Rome, 2005
MEX, The PMN Mobile User Experience Conference, London, 2005
Design Engaged, Amsterdam, 2004
FURTHER TEACHING/LECTURING EXPERIENCE:
Politecnico di Milano, Visiting Professor, Nov 2008-Mar 2009
Politecnico di Milano, Visiting Professor, Apr-Jun 2008
Scuola Politecnica di Design, Visiting Professor, 2008
Scuola Politecnica di Design, Visiting Professor, Apr-Jun 2007
Domus Academy, Visiting Professor, I-Design Master, 2007
Scuola Politecnica di Design, Visiting Professor, Apr-Jun 2006
Domus Academy, Visiting Professor, I-Design Master, 2006
Interaction Design Institute Ivrea, Visiting Professor, 2005
"Digital Creator", Interactive Module, Arsnova Siena, Apr-Sep.2002
"Web Communication", Sportello Stage Lombardia, Jun-Jul.2002
"Web Design and Usability", Sole 24 Ore master, Jul.2001
"User Experience: What is it really?", Sole 24 Ore Forum, Dec.2000
"Brand and User Experience", Domus Academy, Nov.2000
PUBLISHING EXPERIENCE:
"In medium stat virtus", Equilibri, Oct.2002
"User Experience, style and new design", Abitare-salone, Apr.2001
EDUCATION:
Architecture (product design minor)
Politecnico di Milano, October 1996
TRAINING:
Usability testing Cognitive factors in design Visual literacy for interface designers Elements of anthropology and ethnography Brand marketing |
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