fabio sergio 1968, Italy fabiosergio@freegorifero.com BIO Fabio Sergio is Executive Creative Director at frog, where he leads tactical and strategic innovation programs for clients such as Vodafone, BBC, Swisscom, Telecom Italia, HP, LGE, Indesit, Technogym, J&J's Lifescan and Novartis. He's happiest in areas at the intersection of design, technology and (social) connectivity, working on innovation programs that wrap business scenarios around people's desires and dreams. Prior to joining frog Fabio was an Associate Professor of Interaction Design at Interaction Design Institute Ivrea. Previously he was Sr. Manager at 3 Italy, where he was responsible for the industrial design and user interface of mobile handsets and accessories, and where he worked extensively on value-added mobile services. Prior to joining 3 Italy he was a User Experience Director at XYZ Reply, a User Experience Lead at Razorfish Milano, and an Interaction Designer in the Global Consumer Design Center of Whirlpool Europe. Fabio has spoken internationally at conferences such as LIFT, Aspen Design Summit, Informa Healthcare Industry Summit, Stanford Mobile Health, Rutberg Summit, Telco 2.0, Next, PMN's Mobile User Experience, Design Engaged and Frontiers of Interaction, in addition to various educational venues. He is a visiting professor at the Politecnico di Milano, Domus Academy and Copenhagen Institute of Interaction Design. He is also a member of the invitation-only International Academy of Digital Arts and Sciences, which selects nominees and winners for the Webby Awards, the leading honor for web sites. Fabio lives with his wife Valeria and their sons Andrea and Davide in Varese, Italy. WORK: frog Milano, Italy September 2006 - present Executive Creative Director Interaction Design Institute Ivrea Milano, Italy October 2005 - June 2006 Associate Professor of Interaction Design 3 Italy Mobile Handsets, Industrial Design & User Interface Milano, Italy September 2002 - September 2005 Sr. Manager XYZ Reply Milano, Italy September 2001 - August 2002 User Experience Director Razorfish Experience Network Milano, Italy August 2000 - August 2001 User Experience Lead, Sr. Information Architect Whirlpool Europe Global Consumer Design Comerio, Italy March 1997 - July 2000 Interaction Designer Studio di architettura Sironi Varese, Italy May 1996 - March 1997 Architect SPEAKING / WORKSHOPS: Frontiers of Interaction, Florence, 2011 Rutberg Summit, London, 2011 NEXT, Berlin, 2011 Mobile World Congress, Barcelona, 2011 World Economic Forum, Re-Thinking Personal Data, Davos, 2011 Telco 2.0, London, 2010 Mobile Healthcare Summit, London, 2010 Design For Persuasion, Ghent, 2010 Continua Health Alliance Summit, Belfast, 2010 M-Health Summit, Stanford, 2010 Mobile Monday Amsterdam, Amsterdam, 2010 Aspen Design Summit, Aspen, 2009 TED Salon, London, 2009 Mobile Healthcare Summit, London, 2009 Media Futures, London, 2009 Copenhagen Design Week, Copenhagen, 2009 LIFT, Geneva, 2009 MEX, The PMN Mobile User Experience Conference, London, 2008 Frontiers of Interaction, Milan, 2007 From Business to Buttons, Malmö, 2007 Frontiers of Interaction, Milan, 2006 MEX, The PMN Mobile User Experience Conference, London, 2006 Design Engaged, Berlin, 2005 World Usability Day, Rome, 2005 MEX, The PMN Mobile User Experience Conference, London, 2005 Design Engaged, Amsterdam, 2004 TEACHING / LECTURING: Domus Academy, Guest Lecturer, Design & I-Design Masters, 2011 Copenhagen Institute of Interaction Design, Visiting Professor, Jan 2010 Politecnico di Milano, Guest Lecturer, Nov 2010-Mar 2011 Domus Academy, Guest Lecturer, Design & I-Design Masters, 2010 Domus Academy, Guest Lecturer, Design & I-Design Masters, 2009 Politecnico di Milano, Visiting Professor, Nov 2008-Mar 2009 Copenhagen Institute of Interaction Design, Visiting Professor, Nov 2008 Politecnico di Milano, Visiting Professor, Apr-Jun 2008 Scuola Politecnica di Design, Visiting Professor, 2008 Politecnico di Milano, Guest Lecturer, 2007 Scuola Politecnica di Design, Visiting Professor, Apr-Jun 2007 Domus Academy, Visiting Professor, I-Design Master, 2007 Scuola Politecnica di Design, Visiting Professor, Apr-Jun 2006 Domus Academy, Visiting Professor, I-Design Master, 2006 Interaction Design Institute Ivrea, Visiting Professor, 2005 "Digital Creator", Interactive Module, Arsnova Siena, Apr-Sep 2002 "Web Design and Usability", Sole 24 Ore master, Jul 2001 "User Experience: What is it really?", Sole 24 Ore Forum, Dec 2000 Domus Academy, Guest Lecturer, I-Design Master, 2000 PUBLISHING: "In medium stat virtus", Equilibri, Oct.2002 "User Experience, style and new design", Abitare-salone, Apr.2001 EDUCATION: Architecture (industrial design minor) Politecnico di Milano, October 1996 TRAINING: Usability testing Cognitive factors in design Visual literacy for interface designers Elements of anthropology and ethnography Brand marketing

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