fabio sergio
1968, Italy
fabiosergio@freegorifero.com
BIO
Fabio Sergio is Executive Creative Director at frog, where he leads
innovation programs for clients such as Novartis, Vodafone, BBC,
Swisscom, Telecom Italia, HP, LGE, Technogym and J&J's Lifescan.
He's happiest in areas at the intersection of design, technology and
(social) connectivity, wrapping business scenarios around people's
desires and dreams.
Prior to joining frog Fabio was an Associate Professor of Interaction
Design at Interaction Design Institute Ivrea.
Previously he was Sr. Manager at 3 Italy, where he was responsible for
the industrial design and user interface of mobile handsets and
accessories, and where he worked extensively on value-added mobile
services.
Prior to joining 3 Italy he was a User Experience Director at XYZ
Reply, a User Experience Lead at Razorfish Milano, and an Interaction
Designer in the Global Consumer Design Center of Whirlpool Europe.
Fabio
has spoken internationally at conferences such as The Economist
Technology Frontiers, The Guardian Mobile Summit, LIFT, Aspen Design
Summit, Informa Healthcare Industry Summit, Stanford Mobile
Health, The Rutberg Summit, Telco 2.0, Next, PMN's Mobile User
Experience,
Design Engaged and Frontiers of Interaction, in addition to various
educational venues.
He is a visiting professor at the Politecnico di Milano, Domus Academy, SUPSI
and Copenhagen Institute of Interaction Design.
He is also a member of the invitation-only International Academy of
Digital Arts and Sciences, which selects nominees and winners for the
Webby Awards, the leading honor for web sites.
Fabio lives with his wife Valeria and their sons Andrea and Davide in
Varese, Italy.
WORK:
frog
Milano, Italy
September 2006 - present
Executive Creative Director
Interaction Design Institute
Ivrea
Milano, Italy
October 2005 - June 2006
Associate Professor of
Interaction Design
3 Italy
Mobile Handsets, Industrial Design & User Interface
Milano, Italy
September 2002 - September
2005
Sr. Manager
XYZ Reply
Milano, Italy
September 2001 - August 2002
User Experience Director
Razorfish
Experience Network
Milano, Italy
August 2000 - August 2001
User Experience Lead, Sr.
Information Architect
Whirlpool Europe
Global Consumer Design
Comerio, Italy
March 1997 - July 2000
Interaction Designer
Studio di architettura Sironi
Varese, Italy
May 1996 - March 1997
Architect
SPEAKING / EXECUTIVE WORKSHOPS:
International AIDS Conference (PDF), UNICEF, Washington, 2012
Mobile Health Summit,
Cape Town, 2012
The
Economist Technology Frontiers (video), London, 2012
Mobile World Congress,
Barcelona, 2012
The Guardian Mobile
Business Summit (video), London, 2011
Mobile
Healthcare Summit (PDF), Brussels, 2011
Frontiers of Interaction,
Florence, 2011
Rutberg
Summit, London, 2011
NEXT (video),
Berlin, 2011
Mobile World Congress,
Barcelona, 2011
World Economic Forum, Re-Thinking Personal Data (PDF), Davos, 2011
Telco 2.0,
London, 2010
Mobile
Healthcare Summit, London, 2010
Design For Persuasion,
Ghent, 2010
Continua Health Alliance Summit,
Belfast, 2010
M-Health Summit,
Stanford, 2010
Mobile Monday
Amsterdam (video), Amsterdam, 2010
Aspen Design Summit,
Aspen, 2009
TED Salon (PDF),
London, 2009
Mobile
Healthcare Summit, London, 2009
Media Futures (PDF),
London, 2009
Frontiers of Interaction (PDF),
Rome, 2009
Copenhagen Design Week,
Copenhagen, 2009
LIFT (video), Geneva, 2009
MEX, The PMN Mobile User Experience
Conference, London, 2008
Frontiers of Interaction,
Milan, 2007
From Business to Buttons (PDF),
Malmö, 2007
Frontiers of Interaction,
Milan, 2006
MEX, The PMN Mobile User Experience
Conference, London, 2006
Design Engaged, Berlin, 2005
World Usability Day,
Rome, 2005
MEX, The PMN Mobile User Experience
Conference (PDF), London, 2005
Design Engaged (PDF), Amsterdam,
2004
TEACHING / LECTURING:
SUPSI, Adjunct
Professor, Designing Advanced Services, Master of Advanced Studies in
Interaction Design, Feb-Mar
2012
Domus Academy, Guest Lecturer,
Service Design & I-Design Masters, 2012
Politecnico di Milano, Product Service System Design, Adjunct
Professor, Nov 2011-Feb 2012
Domus Academy, Guest Lecturer,
Design & I-Design Masters, 2011
Copenhagen Institute of Interaction Design,
Visiting Professor, Jan 2010
Politecnico di Milano, Product Service System Design, Guest
Lecturer, Nov 2010-Mar 2011
Domus Academy, Guest Lecturer,
Design & I-Design Masters, 2010
Domus Academy, Guest Lecturer,
Design & I-Design Masters, 2009
Politecnico di Milano, Visiting
Professor, Nov 2008-Mar 2009
Copenhagen Institute of Interaction Design,
Visiting Professor, Nov 2008
Politecnico di Milano, Visiting
Professor, Apr-Jun 2008
Scuola Politecnica di Design,
Visiting Professor, 2008
Politecnico di Milano, Guest
Lecturer, 2007
Scuola Politecnica di Design,
Visiting Professor, Apr-Jun 2007
Domus Academy, Visiting
Professor, I-Design Master, 2007
Scuola Politecnica di Design,
Visiting Professor, Apr-Jun 2006
Domus Academy, Visiting
Professor, I-Design Master, 2006
Interaction Design Institute
Ivrea, Visiting Professor, 2005
"Digital Creator",
Interactive Module, Arsnova Siena,
Apr-Sep 2002
"Web Design and
Usability", Sole 24 Ore master, Jul 2001
"User Experience: What is
it really?", Sole 24 Ore Forum, Dec 2000
Domus Academy, Guest Lecturer,
I-Design Master, 2000
PUBLISHING:
"10
Ways That Mobile Learning Will Revolutionize Education",
Fast Co.Design, 2012
"Creativity Comes From
Blending Dissonant Goals Into Radical Harmony", Fast Co.Design, 2012
"In medium stat virtus", Equilibri, 2002
"User Experience, style
and new design", Abitare-salone, 2001
EDUCATION:
Architecture (industrial
design minor)
Politecnico di Milano, October 1996
TRAINING:
Usability testing
Cognitive factors in design
Visual literacy for interface designers
Elements of anthropology and ethnography
Brand marketing |
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