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February 15, 2009

Designing for the Segment of One.

In June 2007 I was kindly invited to speak at From Business to Buttons, an interesting design conference that this year will celebrate its third anniversary.

My talk was entitled "Designing for the Segment of One", and looked at networked handheld devices in relation to the specific needs of individuals.
I realized I never got around to link to the presentation, which I immodestly believe is in many ways still relevant.

"People increasingly expect products and services not only to fit their specific needs and desires, but also to adapt to how they evolve and change over time.
Companies have tried to provide an answer by putting "users" at the center of the development process, and offering customers opportunities to influence at times some - and other times most - of a product's characteristics.

Networked handheld devices, the objects currently known as mobile phones, are quintessentially personal tools, tools that have become essential to many of our daily activities. Strangely enough most of these devices still lack structural ways to fine-tune their specifications to the needs of individuals, and commonly offer only superficial opportunities for customization.

What will be required to give networked handheld devices the level of dynamically adaptive flexibility increasingly expected by their users?
How to achieve simplicity, and not just simplification, in the process?

For those that are reading this late at night and have already counted more sheeps than they care to remember there's also a video of yours truly from the conference.
Guaranteed to deliver much-needed rest in 5 minutes or less.

Posted by fabio sergio | 5:25 PM | permalink


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